Cookie Policy
Cookie Policy
Effective Date: April 16, 2026 Last Updated: April 16, 2026
ModelPlug LLC, a Nevada limited liability company ("ModelPlug," "we," "us," or "our"), uses cookies and similar tracking technologies on the website at https://modelplug.com, our application dashboard, and related services (collectively, the "Service").
This Cookie Policy explains what cookies are, how we use them, the types of cookies we use, and how you can manage your preferences. It should be read together with our Privacy Policy and Terms of Service.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, phone, or tablet) when you visit a website. They are widely used to make websites work, to make them more efficient, and to provide information to website owners.
In this policy, we use the term "cookies" broadly to include cookies, pixels, web beacons, local storage, IndexedDB, software development kits (SDKs), and similar technologies used to collect or store information on your device.
2. How We Use Cookies
We use cookies for the following purposes:
(a) Strictly necessary functionality — keeping you logged in, securing your account, remembering your shopping cart or selections, and operating core features of the Service;
(b) Preferences — remembering your settings, language, and choices;
(c) Analytics — understanding how the Service is used so we can improve it;
(d) Marketing — measuring the performance of our outreach and showing you relevant ads;
(e) Security and fraud prevention — detecting suspicious activity and protecting your account.
Some cookies are set by ModelPlug ("first-party cookies") and others are set by trusted third-party providers we work with ("third-party cookies"). Third parties have their own privacy policies governing their use of cookies.
3. Types of Cookies We Use
A. Strictly Necessary Cookies
These cookies are essential for the Service to function and cannot be switched off. They are usually only set in response to actions you take, such as logging in or filling out a form.
| Cookie / Storage | Purpose | Provider | Duration |
|---|---|---|---|
mp_session | Authenticates your logged-in session | ModelPlug | Session |
mp_csrf | Protects against cross-site request forgery attacks | ModelPlug | Session |
mp_auth_token | Maintains your secure login state | ModelPlug | 30 days |
__cf_bm | Distinguishes humans from bots (Cloudflare bot mitigation) | Cloudflare | 1 day |
_cfuvid | Used by Cloudflare for load balancing and DNS | Cloudflare | Session |
cookie_consent | Stores your cookie consent preferences | ModelPlug | 12 months |
B. Preference Cookies
These cookies remember your settings and preferences so the Service behaves the way you expect.
| Cookie / Storage | Purpose | Provider | Duration |
|---|---|---|---|
mp_locale | Remembers your language preference | ModelPlug | 12 months |
mp_timezone | Remembers your time zone | ModelPlug | 12 months |
mp_theme | Remembers your light/dark mode setting | ModelPlug | Persistent |
intercom-id-# | Recognizes you for chat support | Intercom | 9 months |
intercom-session-# | Maintains chat support session | Intercom | 7 days |
C. Analytics & Performance Cookies
These cookies help us understand how visitors interact with the Service so we can improve it. Information is collected in aggregated, anonymized form where possible.
| Cookie / Storage | Purpose | Provider | Duration |
|---|---|---|---|
_ga | Distinguishes unique visitors | Google Analytics | 2 years |
_ga_# | Persists session state for Google Analytics 4 | Google Analytics | 2 years |
_gid | Distinguishes unique visitors | Google Analytics | 1 day |
_gat | Throttles request rate to Google Analytics | Google Analytics | 1 day |
mp_perf | Tracks page performance metrics | ModelPlug | 24 months |
_clck / _clsk | Microsoft Clarity session and behavior analytics | Microsoft Clarity | 1 year / Session |
D. Marketing Cookies
These cookies measure the performance of our marketing campaigns and may help deliver more relevant content. They are only set with your consent where required.
| Cookie / Storage | Purpose | Provider | Duration |
|---|---|---|---|
_fbp | Delivers and measures Facebook/Meta ad performance | Meta Platforms | 3 months |
_gcl_au | Measures Google Ads conversion performance | Google Ads | 3 months |
_ttp | TikTok pixel tracking and conversion measurement | TikTok | 13 months |
mp_referrer | Tracks affiliate referrals | ModelPlug | 30 days |
E. Security & Fraud Prevention
These cookies help protect your account and the Service from abuse.
| Cookie / Storage | Purpose | Provider | Duration |
|---|---|---|---|
mp_device_id | Identifies your device for security and fraud detection | ModelPlug | 12 months |
mp_login_attempts | Limits failed login attempts | ModelPlug | 24 hours |
The exact list of cookies in use may change over time as we update the Service. For the most current list, you can review your browser's cookie storage or our consent banner.
4. Third-Party Cookies
Some cookies are set by third parties we work with to operate the Service. These include:
- Google (Google Analytics, Google Ads) — analytics and advertising. Privacy Policy | Opt out of Google Analytics
- Meta Platforms (Facebook) — advertising and conversion tracking. Privacy Policy
- TikTok — advertising and conversion tracking. Privacy Policy
- Cloudflare — security, bot protection, and content delivery. Privacy Policy
- Intercom — customer support chat. Privacy Policy
- Microsoft Clarity — session analytics. Privacy Policy
- Stripe — payment processing. Privacy Policy
We do not control these third parties' use of cookies. We encourage you to review their privacy policies for more information.
5. Your Cookie Choices
You have several ways to control cookies:
A. Cookie Consent Banner
When you first visit the Service, you will see a cookie consent banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking the "Cookie Preferences" link in the footer of our website.
B. Browser Settings
Most browsers let you view, manage, and delete cookies through their settings. Note that disabling strictly necessary cookies may break parts of the Service.
C. Mobile Device Settings
On mobile devices, you can manage tracking preferences through your device's settings. For example:
- iOS: Settings → Privacy → Tracking
- Android: Settings → Privacy → Ads → Reset advertising ID / Delete advertising ID
D. Third-Party Opt-Out Tools
- Google Analytics opt-out browser add-on: tools.google.com/dlpage/gaoptout
- Network Advertising Initiative (NAI): optout.networkadvertising.org
- Digital Advertising Alliance (DAA): optout.aboutads.info
- European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu
E. Do Not Track
Some browsers offer a "Do Not Track" (DNT) feature. Because there is no industry standard for honoring DNT signals, we do not currently respond to DNT signals.
F. Global Privacy Control (GPC)
If your browser sends a Global Privacy Control (GPC) signal, we will honor it as a request to opt out of the "sale" or "sharing" of personal information where required by law (e.g., California CPRA).
6. Consequences of Rejecting Cookies
You can reject non-essential cookies. However, please note:
- Disabling strictly necessary cookies will prevent parts of the Service from working (e.g., login, security).
- Disabling preference cookies will reset your settings each time you visit.
- Disabling analytics cookies will limit our ability to improve the Service.
- Disabling marketing cookies will not stop you from seeing ads, but ads may be less relevant.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or applicable laws. The updated date at the top of this page will indicate when changes were made. Material changes will be communicated through the Service or by email.
Your continued use of the Service after the effective date of an updated Cookie Policy constitutes acceptance of the changes.
8. Contact Us
If you have questions about this Cookie Policy or our use of cookies:
ModelPlug LLC
9441 Double Diamond Pkwy, Ste 11
Reno, NV 89521
Contact: hello@modelplug.com
By using ModelPlug, you acknowledge that you have read this Cookie Policy and consent to our use of cookies as described above.